By: Ali Elizabeth Turner
Chris and Michael Muse grew up slinging hammers for their dad beginning when they were teenagers. They have been involved in every type and phase of construction for what Michael says “is pushin’ 40 years” when you combine their experience, and now the legacy has extended to their sister, Tia, their brother, Greg and the 3rd generation of Muses, Brendon and Boston.
Chris and Michael started RCRS in 2018, with the original intention being to be “small and good,” as opposed to “big and mediocre.” They have certainly more than met that first goal, and have never wavered from their commitment of “seeing it through to the customer’s satisfaction.” What has set them apart for years, and that I have heard from several Athens Now clients that is the lengths to which they will go to both protect their clients and provide outstanding customer service.
How do they do that? Well, first of all, they have a rule, and that is that no roof gets installed that they would not put on their own grandma’s house. We are coming up on storm season in North Alabama, and every year “fly-by-night” roofing companies that nobody has ever heard of come out of the woodwork offering “bargains.” Right. Here today, gone tomorrow, shoddy work and no written, enforceable guarantees. Then, there are insurance companies that deny claims. Michael in particular likes to walk potential clients through the insurance process and is quick to point out when something doesn’t “seem right.” He has no problem asking adjustors questions that homeowners might not even consider in order to get what their claim promised.
Secondly, River City Roofing Solutions has always utilized technology to save time and money for themselves and their clients. They were early adapters when it came to the use of drones which could more safely and completely assess damage as well as needs, and CAD software that could show clients what a particular style or color of roof would look like before they signed a contract.
When storms are on the way, RCRS is ready to help with tarps and tarping in the aftermath, and as a family business it becomes “all-hands-on-deck.” I have been a member of the Limestone Leaders Business Network Internation since 2019, a year after RCRS’s inception, and can verify that each year River City has served our community well during storm season and all year long.
Now that it’s 2026, there are several new features that have increased River City’s ability to serve. The first is a no-obligation assessment that is computer generated and estimates the need for replacing a roof based on storm history at one’s address. You can go to rivercityroofingsolutions.com and check it out. I was impressed by the accuracy of this tool.
Another is a huge upgrade in metal roofing known as a standing seam roof. It takes a special machine that is brought to the site which custom creates a roof whose screws are covered, and there is no exposed fastening. The roof is cut in 16” swaths, and there is virtually no waste. Michael’s own house has a metal roof, and he is quick to point out that people have a misconception that metal roofs are “permanent.” “They are not permanent, and what is the first to go is the screws. They rust, and then they leak,” he said. However, with the standing seam system, RCRS says the materials will last 40 years, and they will warranty labor for a full ten years.
Always looking to provide greater customer service, right now Michael is in the process of developing a podcast that will make it possible for listeners to ask any question you can think of that is “roof-related.” He knows that being an advocate for the client is good for business and good for the community, and is looking forward to increasing both.
Finally, River City Roofing Solutions is passionate about giving back to the community, and right now when you “book” a roof, $250 will go to a local youth sports team of your choice. They also honor a local student athlete that is the “GOAT” of the week for their contribution to their team and their community. River City is currently looking into expanding that offer to other groups and charitable organizations committed to making our area safer and better for everyone.
If your roof is in need of repair or replacement, then let the Muse family and River City Roofing Solutions help you, and know they will see “it” through until your satisfaction.
By: Ali Elizabeth Turner
(256) 274-8530
